Rasayanam

I wanted people to experience the true potential of Ayurveda and it wasn’t possible for me to do it through other brands. Therefore I decided to be Rasayanam as an advocate and to date, it has successfully built a community of 10L consumers who trust us, share their feedback, and help us bridge the gap between authentic Ayurveda and the end consumers. For me, consumer feedback has been the top priority and will be. I am product obsessed, nothing gives me more kick than successful customer stories (& praise) not even money.

Ayush is an investment banker by profession and an entrepreneur by passion. After spending his late adolescence in Canada, he decided to come back to India and give his nation the best of Ayurveda; that is how Rasayanam Enterprises was born. To date, the venture is a bootstrap business and Ayush is determined to keep it that way to avoid any compromises with brand intent, formulation, and connection with his end consumers.

The story of coming up with a brand like Rasayanam was initiated when Ayush was working as an investment banker at a leading firm in Canada. An epiphany was bestowed upon and he realized the potential of Ayurveda for the world and decided to come back to India to deliver a seamless experience to the world. But the challenge wasn’t easy; the Indian market is saturated with industry giants speaking highly of Ayurveda. However, Ayush didn’t give up and introduced his first product after 2 years of research and development- Shilajit. His continuous efforts and customer-centric approach led him to improvise his products and introduce a whole range; the rest is history.

“I wanted people to experience the true potential of Ayurveda and it wasn’t possible for me to do it through other brands. Therefore I decided to be Rasayanam as an advocate and to date, it has successfully built a community of 10L consumers who trust us, share their feedback, and help us bridge the gap between authentic Ayurveda and the end consumers. For me, consumer feedback has been the top priority and will be.”

Ayush knew focusing on consumer demands would have his goals met so, he took each and every feedback seriously and made changes in the technologies used in the products and services. From changing packaging to delivering products at the earliest; Ayush ensured that the consumer expectations were met through Rasayanam. Ayush had a concept, products, and consumer feedback but he knew he had to give something more to have a seamless experience and so, he built a dedicated CRM team before the marketing team.

In 2023, Ayush realized the major gap in the nutraceuticals market. The plethora of misconceptions and marketing gimmicks had made Indian consumers lose interest in Ayurveda and so, he decided to clarify them and built his marketing team to spread only authentic information about the products. Be it their source, purity, quality check, and potential of each and every product.

“I knew it was difficult to combat the misconceptions but I was confident that any right intent cannot go wasted, I was lucky enough to be surrounded by like-minded people who never doubted the intention behind building Rasayanam and carried it forward just the way it was established. I am the first person to be doing the quality checks and then only it goes out to the public.”